Public Day Kickoff

Genevieve Cullen

Electric Drive Transportation Association (EDTA)

United States

Genevieve Cullen has led the Electric Drive Transportation Association, the Washington, DC, based cross-industry trade association promoting the electrification of transportation, as President since 2015. She previously served as Vice President, directing the organization’s policy and advocacy efforts. Prior to joining EDTA, Genevieve provided energy policy counsel in the Executive and Legislative Branches, including serving as energy counsel to two U.S. Senators. In these capacities, she developed and promoted policy solutions in diverse issue areas, including climate change and air quality, transportation emissions, energy efficiency and utility regulation. Genevieve Cullen has substantial experience as an advocate for private sector initiatives, with an emphasis on advanced technology solutions to energy and environmental challenges. A graduate of Washington College of Law and Bucknell University, Genevieve is a member of the District of Columbia bar.

Heidi Sanborn

SMUD

United States

Heidi Sanborn was first elected to the SMUD Board of Directors in 2018 and began serving on the SMUD Board in January 2019. She represents Ward 7, which includes Arden Arcade, Carmichael, Antelope, Foothill Farms and North Highlands. She’s currently serving as the Board President. Sanborn is the Founder of the National Stewardship Action Council and has served as its Executive Director since 2015. She is also the founding Director of the California Product Stewardship Council where she served for 12 years prior. These nonprofits are dedicated to reducing waste, increasing recycling and advocating for an equitable, circular economy. She was appointed by State Treasurer Fiona Ma to the Green Bond Market Development Committee in 2019 tasked with efficiently raising billions of dollars in new and affordable capital to build climate-friendly infrastructure. She also was appointed by CalEPA to serve on the Statewide Commission on Recycling Markets and Curbside Recycling in June of 2020 and was elected Chair. The voluntary Commission submitted 34 policy recommendations to the California Legislature, with full consensus votes in its first 18 months, resulting in numerous bills passing in 2021-22 legislative session that were groundbreaking for the field.